Poor Paula Deen. That truck that ran
over her backed up and did it again and again. The biggest surprise
to me was that she did not have a business manager somewhere to
advise, “Now, Paula. I know this ain't a big deal to you but you
may have to eat some crow.” If there was such a person she must
have said something like, “Now, Jimbo. I think I know these down
home folks better than you. I is what I is.” We all know what
happened from there.
I am amazed. Paula Deen is more than a
person, she is a brand. She should have had better business sense
than to assume that logic and reason would win out over emotional
accusations of covert racism. My personal opinion is that there are
very few of us who are free from some measure of covert racism. The
thing about racism is not that you have it but that you have it and
know it and try your darnedest to overcome it. That you know it is
not just politically incorrect but also humanly incorrect. Then you
can do something about it. I suppose I just don't understand those
who condemn Paula (yes, we are on a first name basis) for having used
the forbidden pejorative in her past. I personally don't know anyone
who hasn't used that word. Yes, I know a few racists but I know more
people who are aware of racism and do their best to avoid the
practice of it.
I read several columnists who weighed
in on Paula's problem and I found much more intractable criticism
from Caucasian writers than from African-American writers. The
African-American writers seemed satisfied with Paula's explanation
and profession of transgression. They know all to well the
tendencies of white folks and are somewhat suspicious of claims that
one has never wandered across the line. Some Caucasian writers just
piled on and offered no hope for redemption since she was from the
South and obviously held Jim Crow latencies.
I don't want to seem that I am trying
to diminish Paula's deeds. The worst thing is that she seemed
somewhat insensitive to the impact of her actions. She just didn't
believe that it would blow up in her face since she apologized and
lived a good life. She is guilty of very bad judgment but I don't
doubt her sincerity on this subject. And while we are there there is
the question about her sincerity in taking up the diabetic cause some
two years after she found out she was diabetic herself. She is
accused of using the disease to promote herself, a diabetes drug she
endorsed and a cooking show hosted by one of her sons. What about
that? Well, get a grip, folks. As I said, Paula Deen is not just a
name, it is a brand. Of course she used whatever advantages she had
available to promote her brand. That is the way businesses are
promoted. I am not going to take time to try to think of other
examples but she is certainly not the first to use a physical problem
to promote her brand.
If we are going to talk about racism
then forget about Paula Deen. She is not going to move the needle on
the practice of racism in this country. As I said, I know a few
racists and I know there are lots more where they came from. But it
is not even those who shout the n word out loud that are the biggest
problem. Rather, it is the ones who try to convince others that
racism does not exist. Who go about saying, “oh, we're not the
country we used to be” and we aren't. Lots of things have gotten
better for minorities since my childhood but racism still exists in
an institutionalized way that serves to keep some people who were at
a disadvantage. The economics of racism are clear when we look at
the statistics of wealth, imprisonment and opportunity in this
country. We have not reached the mountaintop just yet. This is a
fact that the Supreme Court seems to have missed. As a matter of
fact the Court seems to have missed a few key decisions that expose
an ivory tower mindset on some matters concerning protection of the
downtrodden. The Court seems to think we have moved into a
post-racist kind of society where, even though inequities exist, they
aren't due to racism. I long for the common sense decisions of
Justice O'Connor. Even though she was a Reagan appointee she managed
her swing vote pretty much for the common person. Her replacement as
the swing vote, Justice Kennedy, does not seem to have the same
sensibility Justice O'Connor had. He seems to lack an awareness of
what life is like in the trenches. With the recent rulings
concerning the Voting Rights Act he seemed to think that there are no
attempts to keep minorities from the voting places any more which
should have been painfully obvious both before and after his ruling.
Affirmative Action is under the knife even thought it has done more
to bring minorities economic parity than any other single act of
Congress. The values of affirmative action are not immediately seen
but take a generation or two to become apparent. In the absence of
such action great suffering can happen in a generation or two.
Justice Kennedy exhibited this same tendency in the Citizens United
ruling that opened the floodgates for the corruption of unlimited
money in our political campaigns. He expounded that it would allow
the voters to judge for themselves the value of that expenditure of
money. A fallacy so profound since it ignores the fact that more
money buys more time less money does the opposite.
The thing about racism is that it is a
moving target. The ways that we effect racism change in response to
the efforts to minimize it because some parties will always gain an
advantage if certain people are denied equal access to our political
process.
My take? Let up on Paula. She is
guilty of nothing more than being disingenuous. If that were a crime
there is not a person alive that could withstand judgment. But, if
you're after racism then get serious. Look inside, deeply.
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